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Content marketing (or content marketing that is often said in Sweden) has in recent years become a marketing method for which more and more companies have become aware.

But at the same time, competition is tightening up for customers' attention. Every day, over four million blog posts are posted and statistics show that more than half of all content on the web remains unread. In this article, I will go through the basics of Content Marketing. I will talk about what Content Marketing really is, its origins, great tips on how to get started with your Content Marketing and how to build your Content Marketing strategy step by step.

I will also go over how you can use SEO as an activity to maximize your Content Marketing results. Finally, I also give some examples of companies that have succeeded with their Content Marketing.

What is Content Marketing

The definition of Content Marketing is that a sender publishes relevant and valuable content for a given target audience and that this content is published on a regular basis and then actively promoted. The goal of Content Marketing is to attract and attract an audience to the point that the sender wins their trust so that that audience also returns.

Content Marketing means that you, as an entrepreneur, manage to create content that your target group (and hopefully future customers) appreciate and think is valuable to share. By offering relevant content to your target audience, you can eventually convert them to new and finally returning customers.

Types of content marketing

There are a number of different types of Content Marketing. The Swedish word for "content" is, as you know, "content". The meaning of the word also indicates how many variants there are. Content can today be created in, for example, text, image, audio and video.

So you as an entrepreneur can choose a strategy where you, for example, create content in the form of a podcast, a video on YouTube, or through written articles on your company's website or blog. For example, see how Linas Matkasse also uses YouTube to create interesting content in the form of cooking and recipes.

Knowing what type of Content Marketing you should focus on depends on the target audience you are targeting. Are they active podcast listeners? Do they read more traditional more info newspapers? Do they follow certain blogs? These are the questions you need to start asking yourself before deciding what type of content to focus on. I will return later in the article on how to think about target audience and content marketing strategy.

How and when Content Marketing is used

Content Marketing is a marketing method that you can always use when you see the need to work on building your brand, which is really always the case. Whether you are in the phase of just starting a new business or running a company that is already well established, you need a long-term thinking about how you work with your brand.

This is where Content Marketing plays a crucial role. SEO Melbourne are experts in Content marketing.

If you run a company that has a B2B or B2C focus doesn't really matter. In both cases, you have a target group that needs to get to know and trust your brand. Although the type of content may differ slightly between B2C and B2B Content Marketing, it is still equally important for both types of marketing.